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VIDA | Festive Transit Branding
Project type
Transit & OOH Branding
Date
September 2026
The Brief
Create high-impact transit branding for VIDA's VX2 EVOOTER range across Pune and Mumbai ahead of Ganesh Chaturthi, using the festive season to build visibility while making the communication feel rooted in each city.
My Role
I designed the complete transit branding across Pune city buses, Mumbai AC local trains and Mumbai non-AC local trains, adapting the campaign across different vehicle formats while maintaining a consistent festive visual language.
The communication brought together VIDA's scooter range, Ganesh Chaturthi cues and hyperlocal messaging, referencing familiar neighbourhoods, journeys and cultural moments across Mumbai and Pune.
Each wrap was designed around the architecture of the vehicle itself, turning everyday public transport into large-format, city-specific festive brand experiences while showcasing the different colours and variants of the VIDA VX2 EVOOTER.
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