Hanji. Kiddan!

Hi! I'm Prabhsimar Kaur, an art director, designer and professional overthinker of things most people would call "just a visual."

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For the past 7+ years, I've been turning ideas into campaigns, identities, shoots, spaces and everything in between. I like big ideas, sharp design, good typography and details that nobody asked me to obsess over, but I will anyway.

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My roots are in Gurmukhi calligraphy and applied arts, so craft has always been a bit of a thing for me.

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Here for making things look good, while making sure they mean something too.