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United Breweries | Oktoberfest Merch
Project type
Merchandise Design
Date
September-October 2025
The Brief
Create a cohesive Oktoberfest merchandise collection across three brands in the United Breweries portfolio: Kingfisher, Heineken, Amstel, bringing each brand's personality into the festive world of Oktoberfest. The collection included merchandise for bartenders as well as consumer giveaways.
My Role
Merchandise Design | Material Selection | Production Adaptation & Supervision
I designed a range of merchandise and giveaways, including bandanas, pins, stickers and accessories, building a distinct visual language for each brand while keeping the larger Oktoberfest collection cohesive. I worked closely with the production team to select materials and finishes, adapting the designs across different formats and fabrication techniques to ensure the final merchandise retained the intended details, colours and character.
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