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Rangriti | Swag-Gunn Sampann
Project Type
Fashion Campaign & Catalogue
Date
August 2024
The Brief
For its Spring / Summer collection, Rangriti wanted to create an aspirational campaign for young women across Tier 2 and Tier 3 India.
The collection brought together traditional Indian silhouettes with contemporary and fusion pieces. The challenge was to retain that inherent Indianness while presenting it through a younger, more expressive lens, one that felt relevant to the modern Indian woman.
My Role
I led the project's end-to-end visual direction, from developing the pre-shoot visual approach and art directing the campaign photography to creating the final campaign typography, key visuals and catalogue. I worked closely with the styling and photography teams to translate the campaign idea consistently across every image.
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