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Tossin : Brand Refresh
Project Type
Brand Identity & Packaging Design
Date
December 2022 - May 2023
The Brief
Refresh Tossin's visual identity to create a bolder, younger and more contemporary brand language, while building a cohesive system that could extend across packaging and in-store communication.
My Role
I developed the refreshed visual language and brand guidelines, defining the typography, colour palette and graphic system, and translated the identity across key packaging and brand touchpoints.
The new identity uses bold, oversized typography, a high-contrast black-and-white base and a distinctive peri-peri orange to give Tossin a more confident and recognizable presence. The system was designed to remain flexible across pizza boxes, carry bags, dessert packaging, seals, and in-store collaterals while maintaining a consistent brand personality.
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