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Myntra Glamfest Tour | On-Ground Experience
Project type
Experiential Design & Brand Activation
Date
January-April 2026
The Brief
Extend the Glamfest identity from communication into a vibrant, immersive college experience. The activation needed to bring fashion, music and youth culture together while creating engaging, highly shareable spaces that could be replicated across multiple cities.
My Role
I worked on translating the Glamfest visual identity into the physical experience, designing branded zones, installations, photo opportunities and interactive touchpoints. I also collaborated with the 3D and production teams to take the designs from visualisation to on-ground execution across cities.
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