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Myntra Glamfest Tour
Project type
Brand Identity & Visual System
Date
January-April 2026
The Brief
Create a vibrant, youth-focused identity for Myntra Glamfest Tour, a large-scale college IP bringing together fashion, music, talent and culture. The identity needed to feel distinctly Gen Z while remaining flexible across digital, print and on-ground touchpoints.
My Role
I led the visual identity development for Glamfest, from exploring and designing the logo to defining the colour palette, typography and overall graphic language. I also developed the master key visual and translated the identity across multiple campaign formats and communication touchpoints.
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