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Heineken X F1 | Merch That Moves Beyond Race Day

Project type

Merchandise Design

Date

August 2025

The Brief

Create a line of merchandise for the Heineken x Formula 1 collaboration that brings the energy and culture of F1 into everyday wear, while retaining Heineken's distinctive brand identity.

My Role

Merchandise Design | Material Selection | Production Adaptation & Supervision

I designed a range of merchandise that blended cues from motorsport culture with Heineken's visual language, from race-inspired graphics and typography to playful brand details. I worked closely with the production team to select suitable materials, finishes and fabrication techniques, adapting each design across different products while ensuring the original visual intent translated effectively from screen to physical merchandise.

© Hanji Kiddan. Stay Hydrated Sohneo!

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