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DLF Malls : Pursuit of Beauty
Project Type
Concept / Proposed Campaign
Date
April-May 2024
The Brief
Create a distinctive visual language for DLF Malls' beauty offering, bringing together beauty brands, experiences, masterclasses and influencer interactions under one campaign platform.
The communivation needed to feel contemporary, inclusive and expressive, while retaining the premium character of DLF Malls.
My Role
The two creative routes were developed collaboratively with a team of writers. I led the visual interpretation of the concepts, developing the campaign typography, visual devices and key visual systems that brought each route to life.
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