For DLF Malls' "Pursuit of Beauty" campaign, we crafted a compelling visual narrative through two unique routes : "Beyoutiful" and "The Beauty Brigade".

Beyoutiful celebrates personal beauty, inside and out. This route highlights the joy of self-expression through makeup artistry and the importance of effective skincare. It encourages individuals to embrace their unique beauty, whether they prefer a full face of makeup or natural skin.

The Beauty Brigade focuses on building a vibrant, supportive community. It emphasises inclusivity and the shared experience of beauty rituals, fostering connections among those passionate about makeup and skincare.

Both routes advocate for inclusivity, natura beauty and self-love, inviting everyone to enjoy being the best version of themselves. This campaign's design elements reflect these values, creating an engaging and empowering experience for DLF Malls' shoppers.