top of page
Create Your First Project
Start adding your projects to your portfolio. Click on "Manage Projects" to get started
DishTV Smart+ Launch Campaign
Project type
360° Product Launch Campaign
Date
June 2024
The Brief
Launch DishTV Smart+, a new set-top box bringing TV and OTT together, with the added freedom of watching different content simultaneously across multiple screens.
My Role
I developed the initial campaign visuals using AI, establishing the composition and visual direction before art-directing the model shoot. I then designed the final key visuals and adapted the campaign across print and digital formats.
Built around the familiar fight for the TV remote, the campaign showed two people enjoying their preferred content simultaneously, one on TV and another on a personal device. The two-finger gesture became a visual mnemonic for this dual benefit, tying into the campaign line.
For the print innovation, the key visual appeared as a half-page newspaper ad with a QR code that launched the campaign film in AR when scanned. The execution won Gold at the India Digital Awards for Best Use of MarTech.
bottom of page