With our collection, Denim Vows, we will marry denim wear with Indian wedding wear. We will combine the best of both worlds by incorporating intricate craftsmanship on to the denim fabric. Because in India, nothing is as grand and more deeply rooted in our culture than an Indian wedding. Our designs are not only visually stunning but also built to last, ensuring sustainability and preventing them from being relegated to the back of the closet.

What truly sets this collection apart is its inspiration drawn from the diverse states of India, resulting in unique silhouettes and weaves that give denim a full Indian makeover. We have thought about this collection from every angle – from design and marketing to wearability and salability – so that its story is authentically Indian yet irresistibly compelling.